DUAL DIRECTOR OF SALES AND MARKETING

Dual Director of Sales and Marketing Reports To.
General Managers of Country Inn & Suites Ontario Near Ontario Mills  and Comfort Inn & Suites Near Ontario Airport, Corporate Regional Sales Manager Requirements.
•    Minimum of a high school diploma.
Higher level of education preferred.
•    3 years of sales experience in the hospitality industry, preferably in a multi-property role.
•    Ability to drive to client locations and must possess a valid driver’s license.
•    Proven ability to manage multiple priorities across two properties effectively.
General Responsibilities.
•    Conduct and continuously update local market research for  Country Inn & Suites Ontario Near Ontario Mills  and Comfort Inn & Suites Near Ontario Airport.
•    Drive incremental room nights and revenue for both properties.
•    Develop and execute annual Sales and Marketing Plans for both properties.
•    Achieve and exceed revenue and RevPAR targets for each property.
•    Identify new business opportunities and grow revenues from existing clients across both locations.
•    Conduct and enhance public and community relations for each property.
•    Initiate and oversee all actions necessary to achieve revenue goals for both properties.
Primary Functions.
Revenue.
•     Sales and Marketing.
Prepare and implement individual Sales and Marketing Plans for both properties.
Conduct sales calls to key accounts and potential clients for each location, capitalizing on all revenue opportunities.
•     Financial.
Pursue aggressive revenue goals, utilize yield management and revenue optimization tools, and prepare/manage annual budgets for both properties.
Community Involvement.
•    Maintain strong community relationships for both properties by engaging with organizations like Chambers of Commerce, Convention and Visitors Bureaus, local schools, governments, and civic organizations.
Quality.
•    Collaborate with front office and housekeeping teams to ensure both properties meet and exceed Fine Hospitality and brand standards for guest satisfaction.
Leadership.
•    Motivate, coach, and train team members at both properties.
Set goals, provide feedback, and foster a positive work environment.
•    Demonstrate integrity and accountability while adhering to Fine Hospitality’s Standard Operating Procedures for both properties.
Specific Responsibilities.
•    Send daily end-of-day activity and accomplishment emails to the General Managers of both properties and copy Fine Hospitality’s Corporate Director of Operations.
•    Achieve revenue and RevPAR targets for both properties across all business segments.
•    Establish and communicate monthly sales forecasts for each property, keeping General Managers and Corporate informed of progress.
•    Develop and execute advertising programs aligned with GM and Corporate guidelines and approved budgets for both properties.
•    Cross-sell opportunities among Fine Hospitality Group properties.
•    Maintain high visibility in the surrounding communities for both properties.
•    Implement efficient sales office procedures, ensuring accurate and updated account files with systematic follow-up.
•    Respond promptly to leads/RFPs from IHG Sales and other business sources.
•    Ensure follow-up on all sales leads for both properties.
•    Maintain trace dates for contact follow-up and group bookings at both locations.
•    Complete weekly Sales Department Productivity Reports for both properties.
•    Assist General Managers in developing Sales and Marketing Plans, budgets, and submissions for both properties.
•    Review weekly STAR Reports with General Managers and take appropriate actions.
•    Maintain historical trend analyses for each property.
•    Provide prompt servicing of business accounts for both locations.
•    Analyze competition locally and regionally for both properties.
•    Attend community activities and meetings relevant to each property’s market.
•    Develop strategic relationships with third-party providers for both properties.
•    Ensure maximum online exposure through web and third-party distribution channels for both properties.
•    Attend tradeshows and events to promote both properties.
•    Proficient in the usage of Property Management Systems and sales-related software for both locations.
•    Other duties as assigned by General Managers or Corporate Management.
Optimum Attributes.
•    Exceptional communication and organizational skills to manage dual-property responsibilities.
•    Professional appearance and demeanor.
•    High level of accountability and ownership.
•    Flexibility to work on weekends and holidays when necessary.
Performance Standards.
Performance will be evaluated based on budgeted REVPAR, MSI Index, Guest Satisfaction Index (GSI), and Associate Satisfaction Index (ASI) for both  Country Inn & Suites Ontario Near Ontario Mills  and Comfort Inn & Suites Near Ontario Airport.
Source.
Hospitality Online