ASSOCIATE DIRECTOR, DIGITAL ANALYTICS

About the Role: Grade Level (for internal use): 11 The Team: The Digital and Demand Generation team is dedicated to driving online engagement and generating high-quality leads through strategic digital marketing efforts. This dynamic team specializes in leveraging data-driven insights, advanced technologies, and cohesive cross-channel strategies, including SEO, social media, and paid advertising. We meticulously design and refine processes to enhance user experience and maximize conversion rates, ensuring a robust online presence and continuous growth in demand generation. The Impact: Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization. Responsibilities: Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance. Coordinate customer-demand analytics needs across the organization by identifying data needs, setting objectives, and providing actionable insights. Collaborate with cross-functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360. Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs). Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization. Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion. Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth. Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders. Stay updated on industry trends and emerging analytics technologies, recommending improvements where beneficial. Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC, and Data Science teams. What We’re Looking For: Minimum of 5-7 years of relevant experience. Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field. Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g., Pardot, Marketo), and CRM systems (e.g., Salesforce). Advanced proficiency in data visualization tools such as Tableau or Power BI. Experience with Customer Data Platforms and predictive analytics. Experience with statistical analysis tools (e.g., R, Python) is a plus. Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making. Strong analytical skills, with the ability to formulate business questions and analyze data to make recommendations. Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner. Strong understanding of data architecture, systems, and flows. Detail-oriented, organized, and able to manage multiple tasks and projects. A desire to learn and grow in the customer analytics field. About S&P Global Ratings: At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. #J-18808-Ljbffr