VISION CARE] ASSOCIATE MANAGER, STRATEGY & MARKETING, DIGITAL STRATEGY & VISION EXPERIENCE, COMMERCE

General Summary / 職務概要 This position serves as a member of Direct to Patient/Consumer digital transformation to drive ACUVUE® users’ retention and New to ACUVUE® user acquisition as part of critical business model innovation (PF=Post Fugaku).
This position will be responsible for operating online connected commerce with 2nd or 3rd party data utilization to drive digital marketing productivity and investment efficiency with clear KGI/ KPI setting and strategic & executional optimization through PDCA.
Accountable business size is, 60% of the online ACUVUE® users via 2nd party data alliance mainly from major EC malls that will largely contribute to expand our user coverage about 40% along with Direct to patient/ professional engagement and the loyalty program (currently My ACUVUE® Plus, need to grow 4x in 3 years under PF with 310K Patients) As a member of Digital Strategy & Vision Experience (DSVE), delivers Japan Vision Care’s mission of becoming THE leader and expand penetration of ACUVUE® digital experience among existing users and potential wearers.
Operate online connected commerce with 2nd or 3rd party data management and utilization through 2nd / 3rd party platform (Yahoo, Rakuten, amazon and others) under PF policy for both short term NTS contribution as well as mid/ long term brand value or LTV contribution.
Utilize 2nd / 3rd party data across patient/ consumer P2P to deliver E2E digital experience and to boost our ACUVUE® user data coverage Utilize patient/ consumer behavior/ purchase data to understand their needs & wants, insight in a data-driven way and optimizes required messages/ contents, and digital approaches with agility Proactive collaboration is required to closely partner with another DSVE teams like “Engagement” and “Loyalty” to provide E2E digital experience from patient/ consumer centric standpoint.
Strong partnership and leadership is required to closely collaborate with Brand Marketing, SAM & SFE, Business intelligence, IT/ Technology and other required stakeholders.
Work with required digital agencies and external partners to maximize or optimize their professional capability/ skill for effective/ efficient external resource management.
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at https://www.
nj.
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Qualifications Required Experience/Knowledge 3 years relevant digital marketing, paid media management, E-commerce or connected commerce at major malls, 2nd/ 3rd party data management/ utilization and B2C digital businesses.
Understanding of digital ecosystem/ EC solution with certain career background at BtoC/ FMCG industries, digital/ media agency, EC malls Skills & Competencies Experience or Knowledge of E-commerce/ connected commerce at major malls, 2nd & 3rd party data management/ utilization, digital analytic tool, digital marketing and technology architecture/ implementation Understanding of the digital UI & UX optimization from user/ consumer standpoint to optimize patient/ consumer perception, behavior, purchase and loyalty Strong responsibility and accountability to lead and to deliver expected deliverables or results based on clear understanding of company vision and assigned projects’ goal & objective while engaging team members and cross-functional stakeholders Excellent performance in objective-led and data-driven decision making Flexible with changes and willing to learn & adapt new things / new ways of working Ability to manage multiple tasks, media performance PDCA, budgets and resources with competing priorities in a fast-paced environment Nice to have Skills Reading/Writing English proficiency is a plus