UA CAMPAIGN MANAGER

About the job Who are we? MAF is a leading company in digital advertising, designing the ultimate solutions to address the needs of advertisers and publishers in the Performance App Marketing industry.
We have been ranked 6th and 3rd globally on the Appsflyer Performance Index and recognized by the Financial Times as one of the fastest-growing startups in Italy (Top 10) and Europe (Top 100).
MAF's mobile game publishing Ciao Games has been growing with increasing speed and now looking for a UA Campaign Manager to drive user acquisition efforts, optimize performance marketing strategies, and contribute to the company’s continued growth.
What are we going to do together? As a UA Campaign Manager in Ciao Games, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple digital channels.
You will work closely with marketing, data, and creative teams to maximize the efficiency and profitability of our campaigns.
You will have the opportunity to analyze, strategize, and innovate in a fast-paced, performance-driven environment.
What you will do.
Plan, manage, and optimize user acquisition campaigns across Meta, Google Ads, DSPs, OEMs, incent networks, and other paid media platforms.
Monitor key performance metrics (CPI, CPA, ROAS, LTV) and continuously optimize strategies based on data-driven insights.
Handle budget allocation and optimization, ensuring maximum efficiency in spend and ROI.
Conduct A/B testing on creatives, targeting, and bidding strategies to improve campaign performance.
Utilize MMPs (Singular, Adjust, Appsflyer, etc.) to track and measure campaign effectiveness.
Work with Looker Studio and data dashboards to provide transparent reporting on campaign performance.
Use BigQuery & SQL to analyze large datasets for deeper campaign insights.
Identify and troubleshoot tracking issues, traffic quality concerns, and performance fluctuations.
Collaborate with creative, product, and data teams to develop high-performing campaigns.
Stay updated on the latest user acquisition trends, ad monetization strategies, and digital marketing innovations.
What you bring.
Performance Marketing Expert – Deep understanding of CPI, CPA, ROAS, LTV and experience in optimizing acquisition campaigns.
Data-Driven Mindset – Strong analytical skills, ability to interpret campaign performance data and adjust strategies accordingly.
Media Buying Experience – Hands-on experience managing paid UA campaigns across Google, Meta, DSPs, OEMs, incent networks, and other performance marketing platforms.
Budget Management – Ability to strategically allocate and optimize budgets to maximize profitability.
Technical Proficiency – Familiarity with MMPs (Singular, Adjust, Appsflyer), data visualization tools (Looker Studio), and automation/APIs for campaign reporting.
SQL & BigQuery Knowledge – Comfortable working with large datasets to extract valuable insights.
Problem Solver – Proactive in troubleshooting tracking issues, optimizing workflows, and solving performance challenges.
Creative Thinker – Ability to test and iterate on ad creatives, targeting, and bidding strategies for continuous performance improvement.
Collaborative Approach – A team player who works well with cross-functional teams (designers, analysts, developers).
Nice to Have.
Experience with IronSource LevelPlay, AdMob, and Unity Ads for ad monetization.
Familiarity with automation tools and scripts for campaign management.
Background in growth marketing, mobile gaming, or fintech industries.
What does it mean working at MAF? International & Inclusive Team – Work in a dynamic, global environment with talented colleagues from all over the world.
Growth & Impact – Your contributions directly impact our company’s success, and you’ll have the opportunity to drive meaningful changes.
Learning & Development – We offer a budget for training courses and industry events to keep you ahead of the latest innovations.
Flexibility & Work-Life Balance – Remote-friendly environment with flexible working hours to help you perform at your best.
Healthy Lunch & Well-being – We care about our employees’ well-being, offering healthy meals and wellness programs.
Team Events & Fun – Regular team-building activities, retreats, and events to strengthen collaboration and have fun together.