TRAFIC ACQUISITION PROJECT MANAGER

We are seeking a highly motivated and experienced Growth Hacker to join our E-Commerce team. The ideal candidate will have a proven track record in driving exponential growth through winning user acquisition and sales pipeline strategies. We seek someone who masters paid advertising (SEA 40%, SMA 40%, SEO 20%), but also demand generation, innovative marketing strategies and data-driven insights. You will be responsible for identifying and executing profitable growth opportunities across our digital channels to increase acquisition, conversion, and retention to achieve Brand & Channel business goals/ROAS. Job Responsibilities Develop and Execute Growth Strategies – 80% Define & deliver traffic targets and conversion goals for key E-Commerce markets: US, France, UK, Europe (Hub with main focus on Germany, Italy), Middle East. Create and implement innovative growth hacking strategies to drive customer acquisition, engagement, and retention. Execute with campaign briefing, translation/coordination with market teams, asset plans, agency management, budget follow-up. Identify and explore new channels and growth opportunities. Build winning strategies and best practices to roll-out across markets – 20% Deliver playbook & best practices to all markets, including Japan and E-Commerce markets expanding local bandwidth on Acquisition execution. Data Analysis and Optimization: Utilize data analytics to understand customer behavior and identify growth opportunities. Continuously monitor and optimize marketing campaigns to improve performance and ROI. Conduct A/B testing and experiments to validate growth hypotheses and improve key metrics. Cross-functional Collaboration: Day-to-day coordination with E-Commerce Business leads, as well as markets (local & regional teams) and agencies: business KPIs, media budget allocation, monthly phasing. Work closely with the product, sales, and customer service teams to align growth strategies with overall business goals. Collaborate with content creators and designers to develop engaging and effective marketing materials. Performance Tracking and Reporting: Develop and maintain dashboards and reports to track key performance indicators (KPIs). Provide regular updates to senior management on growth initiatives and campaign performance. Market Research: Stay up-to-date with the latest industry trends, technologies, and competitive landscape. Conduct market research to identify potential growth opportunities and customer segments. Customer Experience Enhancement: Identify and implement strategies to improve the customer journey and user experience. Develop personalized marketing campaigns to enhance customer engagement and loyalty. Profile Bachelor’s degree in Marketing, Business, Data Science, or a related field. 3-5 years of experience in growth hacking, digital marketing, or a similar role. Proven track record of driving growth and achieving targets in a digital environment. Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, Content Square). Excellent understanding of SEA, social media, SEM, email marketing, and content marketing. Creative thinker with strong problem-solving skills and the ability to work in a fast-paced environment. Strong communication and interpersonal skills. Experience with A/B testing, conversion rate optimization (CRO), and customer segmentation. Preferred Qualifications: Experience in e-commerce, retail, or consumer goods industries. Google Analytics, AdWords, Meta Business Manager, SalesForce, PhotoShop proficiency. Familiarity with SEO, HTML, CRM systems and customer data platforms (CDPs). Why Join Us: Be part of a dynamic and innovative team. Work in a collaborative and inclusive environment. Opportunities for professional growth and development. Competitive salary and benefits package. If you are a proactive and results-driven individual with a passion for growth and innovation, we would love to hear from you. Apply now to join our team and help us drive the future of e-commerce and digital marketing. #J-18808-Ljbffr