SOCIAL MEDIA & DIGITAL CONTENT COORDINATOR (FREELANCE)

Are you an experienced Social Media Manager with a strong strategic mindset? And are you always the first person in your friend group to spot up and coming trends/creators? Then keep reading! As we are planning the launch, we are looking for a Freelance Social Media & Digital Content Coordinator  to join the team in our Milan offices.
MISSION   Responsible for the development of our digital presence, creating, building and strengthening our community.
Responsible for the content creation and dissemination of the Brand image internationally across various digital communication channels, in coordination with all the internal & external teams.
SOCIAL MEDIA Develop and implement compelling social media strategies aligned with our brand strategy, positioning and growth objectives Curate engaging content (copy, image, video) for Instagram and TikTok Plan and execute social media campaigns (including but not limited to seasonal launches, product promotions, special events) ensuring alignment with the brand's marketing calendar Manage day-to-day activities on social channels, including content planning, scheduling and community engagement Analyze performance metrics and refine strategies based on insights Collaborate cross-functionally to align social media efforts with overall company goals Drive reach, engagement, conversion and follower growth, hitting targets set in conjunction with the GM Report on socials performance weekly, using KPIs and trends, always seeking insights that can inform commercial and content strategy.
Reflect on new communication trends on digital platforms, particularly on platforms like Instagram/TikTok.
Define requirements for website and social media content assets.
Organize photoshoots.
ordering and preparing products.
INFLUENCER & GIFTING Propose and coordinate digital influencer strategy Manage all gifting (ordering & logistics) Coordinate influencer marketing agency ·       Monitor externally published content and produce reports.
KEY COMPETENCIES ·       3-5  years experience in the role (digital communication, brand content, agency...) or being a creator yourself ·       Exceptional knowledge of the Social Media landscape.
content optimization, publishing algorithms, building communities, social listening & reporting, technologies impacting key global platforms.
·       Proficiency in social media management tools and analytics ·       Strong aesthetic and creative sensibility, passionate about the world of fragrances and luxury ·       Experience from working in a startup (or making a living off your own social channels) ·       Fluent in English and Italian, French would be a plus.
PROFILE.
Degree in communication, advertising, or business.
Organized, versatile, meticulous, and open-minded.
You are seeking a challenging experience in a exciting start-up where you will have responsibilities and contribute to the development of our new Brand.
Team-player with a positive, helpful attitude Hands-on-mentality and pro-active mindset Self-motivated, able to effectively prioritise and plan workload to strict deadlines.