SOCIAL MEDIA COORDINATOR

Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in the design and marketing of technical outdoor clothing and equipment. Our experienced and enthusiastic team develop innovative designs, manufactured to the highest standard and brought to market throughout the world. Equip Outdoor Technologies own and operate two leading aspirational outdoor brands, Rab and Lowe Alpine. For further information on Equip please visit our website at Our team is based at our Head Office just outside The Peak District National Park off jct28 of the M1 corridor. Fantastic opportunity to join Equip as Social Media Coordinator based at our Head Office in Alfreton, Derbyshire. Working alongside the Consumer & Regional Marketing Manager and multiple departments and stakeholders, this role is central to achieving our digital communication goals. The role’s primary function is to help develop and manage the organic social channels to achieve business objectives. The Social Media Coordinator will plan, implement and monitor Rab’s organic social media channels including Instagram and TikTok. This role will work closely with creative, digital, regional marketing teams and sponsored athletes to create engaging social first content in line with global marketing objectives. You will also advise our international teams on best practice and growth tactics for their regional social channels. Key Responsibilities of Social Media Coordinator (including but not limited to): Responsible and accountable for the content strategy and delivery of all Rab Global social channels (including Instagram, TikTok and YouTube) Community accountability of the Rab Global Channel. Including social listening for brand sentiment, customer relationships, new athlete collaborations and content opportunities. Responsible for key KPIs including driving and monitoring performance against the brands 1 year and 5 year strategy. Develop strategy-driven content ideas, from ideation, briefing with third parties, content collection, editing. Be the social media specialist within the business analysing performance and spotting new trends to test and learn. Lead in the organic distribution of global film content working closely with creative and online teams to maximise reach. Write all social caption copy in line with the brand's tone of voice. Create brand and athlete Social Media content guidelines for our athlete and regional marketing teams. Consult on best practice and growth tactics for all regional accounts. Consult on the planning of, and briefing of assets for, seasonal campaign content for social media in line with strategy, working with wider Marketing and Creative teams to maximise impact. Responsible for the analysis and reporting of organic social media campaigns, to measure and optimise performance against strategic goals. Occasional editing of video content using apps like CapCut To join us as Social Media Coordinator you must have: Essential Excellent copywriting skills – Ideally industry/activity relevant Experience of using Facebook, Instagram, TikTok, LinkedIn in a business capacity Demonstrates a keen interest in social media and the developing landscape Ability to generate own content and write specific copy requirements based on the audience needs Excellent team player with the ability to work independently as required Good creativity and sound judgement Ability to use video editing software such as Capcut Current, full driving licence A passion for the outdoors and a real understanding of the brands and the needs of outdoor users (including climbers, mountaineers, backpackers, trekkers, skiers and adventure travellers) Hard-working with the ability to plan, organise, prioritize and meet multiple deadlines A willingness to work extra hours and weekends as required at events either in the UK or abroad Desirable Experience within the outdoor industry An understanding of social media KPI’s and best practice Recognised social media or marketing qualifications Adobe Premiere Pro experience Salary and Benefits: Salary range £27,675 - £30,996 per annum per annum commensurate with qualifications, skills and experience Contributory company pension scheme, subject to qualifying conditions Life Assurance Scheme Hybrid working (discretionary basis, determined by business need) as well as an early finish on Fridays! Employee Wellbeing Programme Free, unlimited access to LinkedIn Learning training resources Great staff discounts on our Rab and Lowe Alpine products Reciprocal trade discounts on climbing, bikes, camping, sailing and running equipment Casual dress code Modern office facilities with free on-site parking and we are proud to be a climate neutral company Closing date for applications is 12 January 2025 For general enquiries please contact: ... Strictly No Agencies please Our people are part of one team that is geared to achieving success for the company, and we are strongly committed to inclusivity, promoting equality and celebrating diversity among our staff. We are looking for people who are passionate about and can help live our values of Synergy, Ingenuity, Ambition, Determination and Integrity.