SMART SHOPPER MARKETING MANAGER

Select how often (in days) to receive an alert: Create Alert If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products, iconic brands that consumers love, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible. YOUR ROLE: We are looking for the Smart Shopper Marketing Manager! What’s Smart Shopper? It is our innovative retail endless aisle tool that empowers customers to explore and purchase customized, out-of-stock and non-assorted products directly from our retail network, enhancing the in-store shopping experience and driving incremental sales. Reporting to the Omnichannel Conversion Acceleration Manager, the candidate will play a crucial role in evolving Smart Shopper from a static catalog into a dynamic marketing and conversion tool that meets business needs by boosting retail conversions, driving store visits, and seamlessly integrating with brand strategy/marketing. MAIN RESPONSIBILITIES: Strategy and Optimization Define and execute the strategy for Smart Shopper to maximize its potential as a point of conversion in stores; Analyze marketing campaigns, customer behavior and sales data to continuously optimize the tool's performance and user experience; Define strategic KPIs to measure the success of Smart Shopper from a content and marketing perspective, focusing on increasing conversion rates and incremental sales; Define ad-hoc strategies together with Marketing and Store Operations to make the tool complementary to the in-store experience; Identify actions and activities to enhance site experience and conversion. Establish and streamline a governance framework to ensure strong commitment and alignment on priorities across all stakeholders; Participate in defining future developments and improvements of the tool. Marketing & Communications: Define and maintain the activation calendar and ensure campaigns implementation based on marketing guidelines; Schedule the homepage updates and monitor the go-live; define the structure for new brands and product categories; Guarantee cross-team alignment to ensure each campaign is fully executed on all touchpoints; Partner with Marketing Directors to include Smart Shopper into the 360 marketing plan; Define and manage the budget for contents needed to support the strategy. Customer/Store Experience & Engagement Enhance the Smart Shopper journey by optimizing the Contents, Campaigns and Entry Points; Develop initiatives to increase customer awareness and adoption of the tool; Leverage the tool features to drive differentiation in the retail experience and increase store traffic; Partner with in-store communication team to validate use cases. Cross-Functional Collaboration: Work closely with Marketing, Merchandising, Creative Hub and Supply Chain teams to ensure product availability and alignment with brand strategies; Collaborate with IT and Digital Innovation/Product Development teams to enhance the tool's functionalities. Performance Analysis & Reporting: Track, analyze and report on the performance of the tool, providing actionable insights and recommendations for improvement; Analyze the content campaigns activated through Adobe Analytics; Regularly set up and prepare meetings with all commercial stakeholders to align on targets. MAIN REQUIREMENTS: Strong analytical thinking to address pain points; Agile project management skills, well organized, structured approach; Experience/interest in e-commerce; Solid understanding of the retail landscape; Bachelor’s degree in Business, Marketing, Retail Management, or a related field; 5+ years of experience in retail omnichannel or e-commerce management; Proven track record in driving retail innovation and enhancing customer experience through technology; Strong Business acumen with great analytical skills; Ability to make strategic decisions and influence stakeholders; Excellent project management skills; Exceptional communication and collaboration skills; Proficiency in Microsoft Office, particularly Outlook, Excel and Power Point; Fluency in English and Italian. If you are selected, you will be contacted by HR Department to guide you through the specific steps for your application. Our Diversity, Equity and Inclusion commitment We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all. #J-18808-Ljbffr