SEO/ANALYTICS/SEM EXPERT

Company Description We are a digital experience company that has been supporting its partners and customers in digital transformation since 2011 with a focus on the creation of digital communication and marketing projects and on application development. Our growth is based on open innovation, sustainable development and attention to the well-being of our employees and collaborators. We have an ambitious goal: to build a better future with innovation and the use of technology to improve the quality of work and life of people. We organise international events, training and educational courses, including for children, with our academy and we create initiatives for gender inclusion and against the digital divide. Synesthesia is recognised as one of the leading companies in Italy to develop high quality mobile apps. Do you want to enter our world? This could be the right opportunity for you. Position We are looking for an SEO, Digital Marketing Automation, and Analytics Expert who can enthusiastically, competently, and creatively contribute to optimizing our digital marketing campaigns, automating workflows and processes, and analyzing data to support strategic decisions. Requirements Develop and implement innovative SEO strategies to improve search engine rankings, optimizing on-page, off-page, and technical SEO. Manage SEM campaigns on Google Ads and other advertising networks, continuously monitoring performance, optimizing strategies based on results, and maximizing ROI. Set up and manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) for sending email campaigns, lead generation, lead nurturing, and customer retention. Analyze data and metrics using Google Analytics, Google Search Console, and other analytics tools to provide insights and improve the performance of organic traffic, paid traffic, and conversions. Collaborate closely with content marketing, social media, graphic design, and web development teams to ensure the creation of optimized content and high-performance landing pages. Stay constantly updated on the latest trends in SEO, paid advertising, marketing automation, and search engine algorithms. Other information Proven experience of at least 3 years in roles as an SEO Specialist, SEM Specialist, and Marketing Automation Specialist. Strong analytical skills, proficiency with Excel, Google Sheets, and other data visualization tools. Excellent knowledge of on-page and off-page SEO best practices, search engine optimization, and link building. Proven experience in managing Google Ads campaigns, display advertising, and remarketing. In-depth knowledge of major marketing automation platforms and their setup and use. Ability to work in a team, manage projects independently, and meet deadlines. Creativity, curiosity, eagerness to experiment, and problem-solving skills. Excellent communication and reporting skills to present results and insights to stakeholders. Knowledge of CMS platforms like WordPress, Drupal, Magento. Familiarity with CRM systems like Salesforce, Dynamics, Pipedrive. Proficiency with the Adobe Suite (Photoshop, Illustrator, XD). Basic knowledge of generative AI and machine learning for SEO and advertising optimization. #J-18808-Ljbffr