SENIOR INSIGHT SPECIALIST SENCE (SOUTHERN, EASTERN, NORTHERN, CENTRAL EUROPE) FIXED TERM CONTRACT

Senior Insight Specialist SENCE (Southern, Eastern, Northern, Central Europe) Fixed Term Contract We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Quote from Hiring Manager We are hiring a passionate and curious thinker that will be able to analyze different sources of data and transform them into relevant insights. This person will be looking for new opportunities of growth among the SENCE region with a specific focus on the Italian market. SENCE region consists of 29 markets including Spain, Italy, Netherlands, Romania, Nordics, Baltics, Balkans & Ukraine. This is an exciting opportunity to work with iconic brands such as Jack Daniel’s and Gin Mare as well as Diplomatico rum, our Tequila and emerging brands portfolio. Meaningful Work From Day One The Sr Insight Specialist’s scope is to positively influence company behavior through all elements of Marketing Mix by identifying insights from various data sources, building on a regional budget of 1Mio $ on data & ad hoc studies. This position is responsible for delivering analysis of multi-channels trends, developing tools & reports and close co-operation with the marketing, trade marketing & sales team. This is a 12 month fixed term contract. This is a role where you will need to be in the office 4 days per week with the option to work from home on Fridays. What You Can Expect Strategy and management Provide actionable insights that enable marketing, trade marketing and sales teams to improve the effectiveness, efficiency and competitiveness of their brand building and sales activation campaigns. Co-lead the Quarterly/Monthly Business Review preparation. Develop and deliver brand arguments with a fact basis that are superior to competitors in the market. Co-lead with marketing team the right design and development of ad hoc Consumer Research. Support Test & Learn approach across the business in cross functional projects. Insight and trends Create and develop regular insightful reports based on available market data (Category, Shopper and consumer). Drive the insight agenda for the Italian market and fold it into the SENCE regional one. Identify opportunities and threats for B-F brands based on syndicated market data. Manage retail based data (e.g Nielsen, IWSR, Takeaway data etc). Co-lead and contribute to the Strategy and Ideation session for the Italian market and regional. Time Allocation: ○ Italy 60% ○ Other SENCE markets 40% What You Bring to the Table 6+ years experience in marketing environment, of which at least 3 years experience in data analysis. Excellent ability to communicate and influence. Ability to work independently and use curiosity to kickstart and drive analysis. Strong listening, presentation and storytelling skills. Ability to translate data observations into storytelling and actionable insights. Ability to simplify complex analytical reports for non-analytical people. Strong business acumen and judgment along with strategic capabilities. Fluent English and Italian in reading/writing as well as speaking/listening. What Makes You Unique Experience delivering Nielsen Presentations and regular reporting. Experience in spirits business. Who We Are We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. We offer equitable pay structures for individual and company performance alongside a premium employee experience. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. #J-18808-Ljbffr