SENIOR CRM MANAGER

About the job As our new Senior CRM Manager, you will play a key role in building and scaling our CRM activities focused on our newsletters and customer journeys. You are responsible for bringing the engagement program to life from creation to execution, ensuring we increase customer engagement & loyalty by providing relevant content at the right time. In this exciting role, you will have a big impact on achieving the business goals for MR MARVIS. As our new Senior CRM Manager, you will head up our CRM program. Together with our CRM specialist, you are responsible for both setting the strategy and ensuring a flawless execution of our weekly emails (in 7 different languages) and our automated journeys. You will collaborate closely with different internal teams like Data & Analytics, Ecommerce, and Creative. At MR MARVIS, we all have big ambitions and lots of motivation to grow our company. This exciting role requires an analytical thinker with a keen eye for detail and a deep understanding of e-commerce, email service providers (ESP), and CRM best practices. Our ideal candidate is digital-savvy, analytical, proactive, detail-oriented, and solution-oriented. You enjoy diving deep into datasets or cohort analysis to learn how to optimize results, and testing new campaign types/flows/tools/marketing initiatives/tracking methods energizes you. What you'll do Develop and implement CRM strategies and initiatives to enhance customer engagement and customer lifetime value (CLV) across 8+ markets within the EU. Lead the process of all CRM activities and translate your strategy/ideas into a clear actionable roadmap. Analyze and report on the performance of CRM activities and the development of cohorts and CLV, coming up with action points/tests to improve these metrics. Work together with internal stakeholders like Ecom, Marketing, Data & Analytics, Creative, and Customer Service to bring the strategic roadmap to life. Ensure flawless execution of all marketing communication towards our customers and subscribers via weekly newsletters (in 7 different languages), automated journeys, SMS, transactional emails, surveys, and physical mailings. The CRM specialist will be responsible for the operation with your guidance. Collaborate with both the retail and online teams to ensure an optimal omni-channel customer experience regarding all customer-oriented marketing communication. Monitor and optimize ESP hygiene factors (email deliverability/sender reputation), as well as on-site customer/subscriber identification to support retargeting/personalization. Manage and coach the CRM specialist. What you'll bring 5+ years of experience in CRM & email marketing in a similar role or e-commerce position. Experience in marketing automation and setting up customer journeys. Strong understanding of ESPs such as Klaviyo. Strong affinity with data analytics, interpreting data, and converting it into insights and activities (via Excel/Google Sheets). Familiarity with web analytics software (Google Analytics) and business intelligence tools (Looker/Google Data Studio/Supermetrics/Omni Analytics). Strong affinity with managing projects, processes, and stakeholders. Basic understanding of GDPR data compliance requirements. Basic understanding of email HTML and implementation best practices is a plus. Understanding of SQL or interest in developing SQL skills is a plus. Experience with handling subscriber databases greater than 100k. Fluency in English (written and verbal); additional language is a plus. Strong communication skills. Eye for detail and ability to work structured and precise. For non-Europeans: we are an eligible sponsor for VISA. What you'll get 25 vacation days. A pension scheme, because later is also important. Mobility allowance in case you live outside of Amsterdam. All equipment needed to set you up for success. Daily free & fresh lunch served at the office. 25% discount on the entire MR MARVIS collection. Monthly Wellbeing budget for Swapfiets, Treatwell, or several gyms. Want to invest your budget? You can, via Peaks! Free unlimited access to OpenUp (coaching/psychologists platform) as well as Meditation Moments (meditation App). Personal development opportunities to help you grow and excel in your role. Hybrid working with an inspiring office in the heart of Amsterdam. Working in a fun, international team at a fast-growing scale-up. Amazing team events and weekly Friday drinks with your colleagues. MR MARVIS is an equal opportunity employer. We are committed to nurturing an inclusive environment for all current and potential employees. A diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at MR MARVIS. Apply for the job Do you want to join our team as our new Senior CRM Manager? Then we'd love to hear from you! #J-18808-Ljbffr