SALESFORCE MARKETING CLOUD SPECIALIST

Publicis Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behaviour and technology are catalysing social and commercial change at an unprecedented pace. With 20k people distributed across the globe, our expertise spanning technology, data sciences, consulting and creative combined with our culture of innovation enables us to deliver on complex transformation initiatives that accelerate our clients’ businesses through creating the products and services their customers expect. Responsibilities Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness. Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools. Collaborate with the CRM team to segment and target audiences effectively. Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts. Assist in the development and optimization of customer journeys and automated workflows. Provide support in analyzing customer data to identify trends and opportunities. Help in the creation of customer personas and audience segmentation strategies. Stay updated on industry best practices and trends in CRM and Marketing Automation. Qualifications Bachelor's or Master's degree in marketing, Business, or a related field. Fluent Italian and English Strong interest in CRM, Marketing Automation, and data-driven marketing. In-depth knowledge of Salesforce Marketing Cloud: Familiarity with the user interface and features, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and Analytics builder. Proficiency in Automation Studio and Journey Builder: Ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities. Advanced skills in AMPscript and SQL: Ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL. Proficiency in Microsoft Office Suite, especially Excel and PowerPoint. Excellent analytical and problem-solving skills. Strong attention to detail and organizational abilities. Effective communication and teamwork skills. Self-motivated and eager to learn. Additional Information Benefits of Working Here: We work with cutting-edge technology which has always been part of our DNA and we want our employees to define what technologies our clients use next. We provide many learning opportunities to deepen your skillset and to support your professional growth. We offer numerous discounts on travel, cultural and leisure activities. We put the well-being of our people first and organize various health initiatives. We offer you a vibrant workplace culture with many different community events throughout the year. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. #J-18808-Ljbffr