REGIONAL PRODUCT MANAGER EMEA (PI - VENOUS)

Job Description Summary As a Product Manager, you are the champion of BD´s Venous Business.
You will utilize your market expertise to entrepreneurially create and drive the commercial strategy supporting the EMEA region to achieve their strategic and financial performance targets.
Your responsibilities include the management of your overall product portfolio within a wider Omnichannel approach, including the value proposition, pricing management, market launches, (digital) promotional campaigns, HEOR plans and Sales Enablement.
In addition, you will partner closely with the others PI Product Managers and Marketing Managers Vascular to enable the promotion of our overall Vascular solutions which enable save and efficient practices.
Job Description Be part of something bigger! BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care.
We have over employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
About the role.
Collaborate with Platforms to identify and implement holistic solutions that meet customer expectations and strategic goals Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
In conjunction with the country marketing teams, develop market specific strategies and tactics for our customer offerings to ensure that BD PI is well positioned for success.
Develop and maintain expert market knowledge in terms of quantitative data (e.
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market data, market trends, competitor offering) and qualitative data (e.
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customer needs, technologies and applications).
Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
Develop and maintain a competitive intelligence database for your portfolio.
Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
Support with the evaluation and priotarization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
Ensures budgets and schedules meet business requirements About you.
Healthcare marketing experience strongly preferred Understanding of workflows in hospitals / medication management practice preferred Experience with healthcare would be preferred Ability to translate market complexities and clinical information into marketing strategies and programs Market development competency with ability to develop and implement clinical and economic value propositions Strong communications and presentation skills Results focused Accountability and willingness to make decisions Self-motivated with a desire for self-development String strategic marketing skills - 5-7 years, including demonstrated success in market development Analytical skills and database management (or similar) Strong previous Marketing experience including digital campaigns and Omnichannel programs Strong International or European experience in the healthcare environment Bachelor's degree in Marketing, Business, Technical Discipline or related field required Fluent in English.
A further major European language would be an advantage Prepared to work away from home for up to 40% of the time Click on apply if this sounds like you! Why join us? A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work.
Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.
Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer.
We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
Primary Work Location ITA Milano - Via Enrico Cialdini Additional Locations DEU Frankfurt - Walther-von-Cronberg-Platz, DEU Karlsruhe, ESP Barcelona, ESP San Agustin del Guadalix Work Shift BD es una empresa líder de tecnología médica a nivel global que crea tecnología y dispositivos médicos y equipos de laboratorio para cubrir una amplia gama de necesidades en el sector de servicios de salud.
En BD estamos buscando candidatos apasionados, capaces de crear soluciones innovadoras y comprometidos con nuestra única misión de mejorar el acceso a servicios médicos y biotecnológicos innovadores para personas en todos los rincones del mundo, ofreciendo tecnología de vanguardia e investigación de punta en la lucha para combatir y curar enfermedades infecciosas.
Con un alcance global que cubre 50 países alrededor del mundo, nuestra red de profesionales colabora en la implementación de medidas eficaces para ofrecer una mejor calidad al paciente, como menores costos de servicios de salud, mejor atención médica y seguridad, y más amplios servicios de salud para todos.
Únase a nuestra empresa y vea cómo puede formar parte de una misión global para marcar una diferencia en la salud de los seres humanos.