(R) ACCESSORIES PRODUCT MARKETING

About us At Automobili Lamborghini , we constantly work to intercept and spread the uniqueness of each member of the team, aware of the richness that comes from the meeting and exchange of differences. We give great value to time, so we offer you a flexible way of working that meets your daily needs, allowing you to dedicate important moments of your life to yourself and the people you love. We are looking for people who want to stand out in a place that makes no distinction of gender, age, or culture, working every day to value fragilities as an authentic gift. We are proud to be certified Top Employer because at the core of our actions we put people and their personal and professional growth. Our main challenge is to contribute to the construction of a future-proof society, which is why we have made sustainability our mantra. From your first day in the company, you will have the opportunity to see the results of your commitment, leaving an impact that really has an effect. We are looking for authentic, brave people, eager to go beyond their limits. In our team, you will have the opportunity to trace your path and be its driver, anticipating the times and indicating the route. Not only tasks and goals, but singular people and stories that mix, adding their own color to an iconic Brand: Lamborghini. About the job Are you eager to take a new opportunity? Are you looking for a challenging and dynamic environment to build your professional career? We are looking for an Accessories Product Marketing professional to join our headquarters at Sant’Agata Bolognese (BO), reporting directly to the Head of Aftersales Business Development and functionally to the Aftersales Marketing Coordinator . You will be responsible for enhancing the Accessory product offer through appropriate marketing and communication tools, increasing product portfolio awareness among Dealers and Final Customers to drive and lead sales performances. You will: Manage Accessories products portfolio to sustain the entire life cycle for each range available. Monitor retail positioning, market trends, and competitor offers for Accessories products. Define business and strategy plans for Accessories business with the Aftersales Marketing Coordinator. Conduct market research to propose new accessories based on dealers' and customers' requirements. Manage launch phases for new products, activating available marketing and communication channels (global and local), including business case analysis. Develop marketing & communication tools (B2B and B2C) to increase product awareness and sales efficiency. Develop Sales & Promotions plans throughout the year to sustain Accessories target achievement. Define Pricing Strategy for Accessories in collaboration with Spare Parts Pricing Strategy Specialist. Develop Accessories media plans, events, and PR activities in collaboration with Aftersales Marketing & Communication Specialist. Manage digital tools & IT projects (e.g., Car Configurator, Loom, etc.) for Accessories-related topics and areas. Monitor Sales performances for Accessories through company tools to find countermeasures when necessary. Plan & monitor dedicated budget expenses to support Accessory business. Support Regional Offices and Dealers’ Network to activate local events and marketing programs (including participation in events, dealers’ visits, etc.). Support Aftersales Supply Chain to forecast exceptional volume increases for Accessories. Participate in Group meetings and projects to create synergies with other brands for Accessories-related topics. About you University Degree in Economics and/or Marketing. Passionate about cars and automotive. Minimum 5-7 years’ experience in Automotive, preferably in Accessories/Product Marketing area. Fluent in English; Italian and German will be considered a plus. Project management and target-oriented. Analytical skills and strong experience with main tools (SAP, Excel, Microstrategy, Salesforce as a plus). Problem-solving attitude. Strong teamwork approach. Communication and relational skills. Availability to travel. What we offer Flexible working. Holistic Well-Being program. Parenthood program. Specific job posting for internal employees. Access to qualified Learning paths. Development programs. If you are interested in taking a new professional opportunity, please submit your application by the end of February 15th. Please be aware that the employee who sent you the link to this position will take part in a referral program. #J-18808-Ljbffr