PRODUCT MARKETING COORDINATOR

Equip Outdoor Technologies UK Ltd based in Alfreton, Derbyshire specialise in the design and marketing of technical outdoor clothing and equipment. Our experienced and enthusiastic team develop innovative designs, manufactured to the highest standard and brought to market throughout the world. Equip Outdoor Technologies own and operate two leading aspirational outdoor brands, Rab and Lowe Alpine. For further information on Equip please visit our website at Our team is based at our Head Office just outside The Peak District National Park off jct28 of the M1 corridor. Great opportunity to join our team as Product Marketing Coordinator! You will work alongside the Product Marketing Manager to deliver a strong suite of tools to support the B2B sales launch and sell-in efforts. You will also assist with developing the toolbox for the marketing team to successfully deliver B2B and B2C go-to-market strategies for all new and existing products, categories and collections to ensure their successful launch and continued sell-in/sell-through across all our markets. Key Responsibilities of Product Marketing Coordinator (including but not limited to): Work closely with the Product Team in the delivery of content (verbal and written) at season launch Assist with creation and data entry of product specs & attributes Work with sales team to ensure all new and existing products have appropriate sales tools including training support Ensure clarity of product information across all product and sales materials Work with the Creative Marketing Team, external agencies and partners, ensure all assets required for product launch are delivered on brief and on time Ensure the business and marketing critical paths are followed and updated as required Stay up to date with the latest technology and best practices of product and brand marketing. Liaise between the product team, athletes, ambassadors, and partner organisations enabling new products to be tested and evidenced and assets collected that may then be used in future product development and marketing materials To join us as Product Marketing Coordinator you must have/be: Essential A product evangelist with relevant and demonstrable marketing experience in either product and/or brand marketing Experience managing complex timelines across multiple products and/or projects Ability to tell creative, compelling, feature based stories that solve customers’ needs A passion for the outdoors and a real understanding of the needs of our different customer groups (including climbers, mountaineers, backpackers, trekkers, skiers and adventure travellers) Strong attention to detail and a focus on quality Good at forward planning and strategic thinker Current, full driving licence Competent in MS Office suite including Microsoft Outlook, Teams, Word and Excel Able to work independently and as part of a team Exceptional verbal and written communication skills at all levels Desirable Relevant degree in Marketing or Advertising Experience within the outdoor industry Benefits: Salary range £27,675 - £30,996 per annum commensurate with qualifications, skills and experience Contributory company pension scheme, subject to qualifying conditions Life Assurance Scheme Hybrid working (discretionary basis, determined by business need) as well as an early finish on Fridays! Employee Wellbeing Programme Free, unlimited access to LinkedIn Learning training resources Great staff discounts on our Rab and Lowe Alpine products Reciprocal trade discounts on climbing, bikes, camping, sailing and running equipment Casual dress code Modern office facilities with free on-site parking and we are proud to be a climate neutral company Closing date for applications is 9 October 2024 For general enquiries please contact: ... Strictly No Agencies please Our people are part of one team that is geared to achieving success for the company, and we are strongly committed to inclusivity, promoting equality and celebrating diversity among our staff. We are looking for people who are passionate about and can help live our values of Synergy, Ingenuity, Ambition, Determination and Integrity.