PRODUCT MANAGER - HAIRCARE

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 subsidiaries, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations. YOUR MISSION: The mission of this role will be to contribute to the ensure the competitiveness of the brands belonging to the category to which is assigned, either supporting the Brand Manager in some activities or taking care of others directly, according to the seniority level, in line with company standards and its sustainable values. WHAT YOU'LL DO: Defining the business plan/business potential of each new product/ product family/brand in order to get the approval of the project itself. Managing the product development, working in close collaboration with all the departments involved. Support in the definition the Marketing mix of each new product / product family/brand, including the value proposition, the key claims and the price positioning. Identifying and producing the communication assets essential to promote the right positioning of the brands or products in all the channels, working in close collaboration with COMs. Taking care of all the marketing deliverables of new product / product family/brand (e.g. in-salon communication, product dossier, etc). Creating and delivering presentations through impactful techniques. Managing the brand-related budget. Analyzing competitors and customer insights. Analyzing sales forecasts and relevant financials and reporting on product sales. Understanding of the specific characteristics of the product in terms of formulation, packaging and production through product development projects and on-the-field shadowing. WHO YOU ARE: 2-3 years of experience in a similar role and environment. Bachelor or Master’s degree in Marketing, Economics, or related fields. Brand awareness - knowledge of brands and the marketing mix. Knowledge and proven experience of cross-functional processes in product development, having led or owned product development projects. Clear understanding of Go-to-Market processes. Ability to coordinate product development processes and engage the relevant internal and external stakeholders with a proactive attitude. Experience in the professional hair industry or something similar is a plus. Capability on business analysis and acumen. Digital Marketing knowledge and experience is a plus. Being fluent in English is a must. Strong grasp of conversational Italian language is required. Collaborative, team-building, and proactive attitude when dealing with ambiguity. Relationship management skills: able to facilitate/maintain good relationships with colleagues and external contacts. Having a hands-on attitude. Determination and perseverance. A strong focus on results. EQUAL EMPLOYMENT OPPORTUNITY In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart. For this reason, Davines Group does not discriminate in employment on the basis of race, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status or other non-merit factor. #J-18808-Ljbffr