PRODUCT DIRECTOR (SENIOR MANAGER), PATIENT EXPERIENCE MARKETING, TECVAYLI

Johnson & Johnson is currently recruiting for a Product Director, Patient Experience Marketing for TECVAYLI® located in Horsham, PA.
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at https://www.
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For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.
Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world.
Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.
We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve.
Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
The Product Director will be accountable for leading patient focused strategies and execution for TECVAYLI®.
In this role, you will focus on the development of strategies and tactics for optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution.
The Product Director role will also have responsibility for the patient advocacy strategy and engagement.
This role works closely with a large, cross-functional team from Brand, Multiple Myeloma Marketing, Portfolio Strategy and Execution, Medical Affairs, Strategic Insights and Analytics, Sales, and Advocacy to develop patient-focused marketing plans and tactics for the U.
.
TECVAYLI® business.
The Product Director will report to the Group Product Director for Patient & Nurse Experience and will serve as a core member of the brand team.
Position Description.
Develop patient strategy and patient facing content aligned to brand imperatives, own execution of tactics Partner with Strategic Insights and Analytics team to generate insights from analytics and market research for marketing initiatives Work closely with National Policy and Patient Advocacy Director on key advocacy initiatives, sponsorships, and meetings Collaborate with matrix teams, including external agencies and key internal groups within the organization and participate in culture-building activities Actively lead and contribute to Patient Experience Team responsibilities, such as field engagement including rollout of resources during meetings, training initiatives and select nurse events Contribute to our multi-brand, cross-functional multiple myeloma portfolio strategy Qualifications A minimum bachelor’s degree is required; MBA or advanced degree in related field is helpful.
A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields Proven proficiencies in marketing, project management, and clear communication.
Ability to travel up to 20%, which may include overnight and weekend travel Preferred.
Oncology experience Sales management experience Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.