PPC AND SEO SPECIALIST

Knovia are an evolving group of best-in-class education businesses that build professional capabilities, operating in chosen sectors that make a real impact, including Paragon Skills, Shaping Lives and Tempdent. Knovia brings clarity of vision, the best people and the resources to be successful and make an impact across our specialist sectors of Care, Education and Dental. Our principles and core values demonstrate our impact of being at the forefront of building the capability of individuals, providing them with the skills to be productive and deliver a better service to advance their careers. We have a well-invested, highly sustainable and scalable business model for effective growth, with our understanding of the challenges within our chosen sectors and dedication to quality we are a trusted partner for the change in highly regulated markets. Businesses within our group. Paragon Skills - https://.../ Tempdent - https://....uk/ Shaping Lives - https://.../ Salary: £30,000 - £35,000 per annum Hours: 36.5 hours a week (Monday - Friday) Location: Remote We are seeking a SEO and PPC Specialist who will play a crucial role in developing and optimising our online marketing efforts and be responsible for developing and implementing effective strategies to improve our search engine rankings, searchability and manage our pay-per-click advertising campaigns across Paragon Skills and other partner company websites as required. You will use your SEO and PPC expertise to revolutionise our advert lead generation by working closely with the Marketing Director and wider marketing team to optimise our digital marketing results, drive further traffic to our websites and achieve measurable results in line with targets and our ambitious growth plans. Knovia brings clarity of vision, the best people and the resources to be successful. We are best in class, highly regarded and industry leading. We always deliver to the highest professional standards. To be considered for this role you'll need; . 2 years experience working as an SEO expert (ideally in an agency setting) . Experience of using search engine algorithms, ranking factors and SEO best practices . Experience managing PPC budgets, maximising ROI . In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g Google Analytics, Search Console) . Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide . Up-to-date with the latest trends and best practices in SEO and PPC . Be familiar with open-source CMS software such as WordPress . Knowledge of education sector would be beneficial We are proud to offer a suite of which are optional benefits including life assurance and income protection and core benefits below; . 20 days annual leave - increasing with length of service and a holiday purchase scheme . 3 Knovia Days for our Operational December Closure and 8 Public Bank Holidays . Up to 3 days of paid volunteering leave and corporate conscience initiatives . Your birthday off, for us to celebrate you . Perkbox – a suite of lifestyle benefits and wellness tools . Recognition and long service awards to celebrate our colleagues’ We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role. We will be reviewing applications and conducting interviews on an on-going basis which may mean this vacancy closes prior to the advertised closing date if we have identified a suitable so please apply as soon as possible. To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team. Knovia is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.