PERFORMANCE MARKETING SPECIALIST

ABOUT WEROAD.
CONNECTING PEOPLE, CULTURES, AND STORIES Founded in , WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, Switzerland, UK and also...
n Germany and France! With more than 200 team members and 3k Travel Coordinators, we are a community of travelers, united by their love for travel, adventure, and discovering faraway lands and cultures.
We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.
We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.
ABOUT THE ROLE JOB TITLE.
Performance Marketing Specialist LOCATION.
Milan TYPE OF CONTRACT.
Permanent SALARY RANGE.
K Meet your team.
Meet Fabio & Anna - WeRoad Team What you'll do.
Managing different PPC budgets, maximizing return on investment whilst making sure spend goes towards our most profitable prospects.
Create, implement, track, analyze and optimize SEA campaigns in Google Ads, as well as Paid Social campaigns Conduct recurring weekly and monthly SEA and paid social optimization tasks (i.
.
keyword expansion, ad testing, audience approach, creativity management, etc.) Contribute to, provide and drive optimization at a granular level, including bidding, audience, creative, ad copy, landing page and analytics.
Support in marketing reporting and analysis, identifying areas of growth & opportunity.
Focus on automation and optimization of all biddable-related tasks.
Working hand in hand with the team on building the “future of PPC” (automation, reporting, campaign structure etc).
Collaborate in developing and driving learning agendas, split tests, new platform capabilities, new industry trends, creating synergy with SEO efforts.
What we’re looking for.
3 or more years experience in managing complex SEA campaigns with sizable budgets.
Experience at a technology, digital marketplace or travel company is a plus.
Strong knowledge of bidding strategies.
Strong knowledge of bidding strategies, with emphasis on DD / U shape attribution.
Familiarity with ad rules, scripts and bidding tools.
Advertising Effectiveness & Experimentation.
Previous work running advertising effectiveness experiments including A/B, audiences, geographic and bidding experimentation.
Confident with media and business KPIs (CPC, CTR, CR, CPA, ROAS, etc) Analytics Tools Proficiency.
Experience with Google Analytics, GTM and other comparable platforms; working knowledge of Excel SEO Integration.
Collaborate closely with SEO efforts to create synergy between paid and organic strategies.
Monitor SEO performance and apply SEO learnings to paid campaigns for improved efficiency.
Search Engine Optimization (SEO).
While the primary focus is on paid channels, you'll contribute to basic SEO tasks such as keyword research, on-page optimization, and ensuring alignment between paid search and SEO efforts for holistic search strategies.
Trend Analysis & Innovation.
Stay ahead of new platform capabilities, industry trends, and emerging technologies to drive innovation in both PPC and SEO channels.
Passion for Customer Acquisition & Consumer Paths.
In love with the customer acquisition dynamics and consumer paths strategy Good predisposition to prioritize your workload with minimal supervision Clear and thorough communication skills, both verbal and written.
Fluent in both Italian and English You will love working at WeRoad if.
You are ambitious, want to build and be part of something huge, growing faster than you thought possible You love travel and want to join a young, smart, and fun team of people who love it, too You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment You are an entrepreneur at heart and a self-starter and aren't afraid to take on a lot of responsibility, right from the start You welcome feedback and see mistakes as stepping stones to success What we can offer A free WeRoad trip every year to the destination of your choice.
You didn't think we'd leave you hanging, did we? Become one of our Travel Coordinators and you could go abroad even more often.
A great workspace.
You will be working in our HQ in Milan, our very own coworking space called "C30" which embodies our company culture.
There you'll find an open space layout, a fully equipped kitchen, an area for relaxing, table football, a company library, and a Tibetan bridge (yes..
we’re serious!).
Opportunities to learn and build your network.
Join the training program of our holding company, OneDay, and participate in the many meetups and events we host at our HQ or local offices to have fun and share knowledge with other people in the industry.
In addition, we invest in training our employees, both on an individual basis but also as a team.
Best-in-class benefits.
We have a generous paternity and maternity leave policy and give a bonus to newlyweds and new parents! Unlimited Holiday.
You are the master of your own time.
We have an unlimited holiday policy and encourage each employee to be their own entrepreneur.
We also have a tradition that everyone takes at least a half-day off on their birthday.
Fun ! We schedule regular team-building events throughout the year and provide plenty of opportunities to meet our Travel Coordinators and WeRoaders.
Hybrid working.
Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.
Ready to apply? The selection process will consist of:  Introductory culture-fit call with P&C Case Study/ Second technical interview with our CMO and/or some peers Final round for shortlisted only candidates with your manager (Head of Digital Marketing) WeRoad is an equal opportunity employer.
we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.
Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly.
DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.