OMNICHANNEL CUSTOMER ACQUISITION AND PARTNERSHIPS MANAGER - GLOBAL
Descrizione dell'offerta di lavoro
Lead the step-change in customer acquisition across our online and offline channels, leveraging our global brand to create highly profitable customers globally.
Role details.
Lead all forecasting, budgeting, and preparation of Omnichannel Marketing Plans for delivery across each channel including, spend, KPI definition, and delivery milestones Proactively manage and drive the internal team and media agencies to deliver our target volumes whilst managing CPAs by region/channel/corridor Constantly review agency performance and seek new ways and partners to drive performance Ensure a robust testing methodology is employed to increase leads, completed customer registration, and conversion to transact across all channels Develop creative initiatives to achieve the company`s objectives, from idea generation, through scoping, approval, test, to rollout, measurement, and growth Champion a rigorous analytics and data led strategy for channel management, using internal tools and industry-standard providers including Google Analytics, Data Studio, Tableau, and others to create dashboards and reports to support the growth ambitions Develop and communicate a deep understanding of our customer acquisition funnel, identifying trends and driving opportunities from ideation into production Corridor focus – deploy highly targeted campaigns to make the best use of rich first-party data, leverage look-a-like discovery and propensity tools to deploy retention and acquisition with a keen focus on ROI Key Requirements A minimum of 5 years of online acquisition marketing experience in a direct response market (e.
.
transactional financial services, gaming, shopping, holidays) with at least 5 at a senior decision-making level Power user of Google Adwords, Paid Social, Display (RTB, Direct buy), and Affiliation Experience with advertisement tools such as Galileo, Doubleclick, Kenshoo, Sem Rush, Admetrics, Adservers, etc Understand how to use Customer Lifetime Value to drive profitable growth Experience in developing and implementing international digital marketing strategies P&L and/or budgetary responsibility for an international marketing budget (£2m - £5m)A record of meeting and/or exceeding budget targets Demonstrable success at negotiating and delivering online partnerships to drive growth Entrepreneurial with some measured risk-taking and/or growing businesses in competitive markets Experience in managing online agencies and enjoys holding them to account
Dettagli dell'offerta
- Imprecisato
- Tutta l'Italia
- Imprecisato - Imprecisato
- 24/06/2024
- 22/09/2024
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