MARKETING TECHNOLOGIES AND ADOPTION SPECIALIST
Descrizione dell'offerta di lavoro
t ABB, we have the clear goal of driving diversity and inclusion across all dimensions.
gender, LGBTQ+, abilities, ethnicity and generations.
Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
null Your role and responsibilities Facilitate onboarding, support, and training for marketing technologies like Pardot and Salesforce CRM to enhance campaign delivery and success storiesCollaborate with stakeholders to develop and execute strategies for implementing and adopting marketing technologies, aligning with organizational goalsEnsure effective management and governance of marketing technology platforms, adhering to global processesProvide insights and recommendations for optimizing marketing technologies to drive business growth and act as a marketing 'champion.'Create best practices, case studies, and knowledge-sharing resources to contribute to the marketing chapter's growthMotivate and educate the team about marketing technology, fostering best practices, and managing relationships with internal and external partnersSupport the roll-out and integration of new marketing technologies and tools, ensuring smooth integration with existing processesDevelop and maintain project plans, timelines, and documentation, coordinating with cross-functional teams to manage deliverables and uphold compliance with CRM security policy, GDPR, and data privacy regulations Qualifications for the role Proven experience in onboarding, supporting, and training users on marketing technologies, with a focus on Pardot and Salesforce CRM; Salesforce and Pardot certifications are a plus In-depth knowledge of Pardot and Salesforce CRM functionalities, including lead management, automation, reporting, and integration, along with experience in developing training materials and conducting training sessions Strong analytical skills to interpret KPIs, make data-driven decisions, and hands-on experience with Google Analytics and email marketing processes to enhance customer engagement Familiarity with digital communications channels and AI use cases in digital marketing, demonstrating innovative approaches Growth mindset with a commitment to continuous learning, proactive initiative, and strong project management skills, ensuring attention to detail and effective navigation of challenges Effective communication and organizational skills, fluency in English, and a background in the electrification industry is desirable More about us We look forward to receiving your application (documents submitted in English are appreciated).
If you want to discover more about ABB, take another look at our website www.
bb.
om.
ork model.
remote #LI-remoteWork model.
hybrid #LI-hybridWork model.
on site #LI-onsite
Dettagli dell'offerta
- Imprecisato
- Tutta l'Italia
- Imprecisato - Imprecisato
- Imprecisato
- 25/06/2024
- 23/09/2024
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