MARKETING EXECUTIVE - GROWTH

Open GI is a leading software development company and a trusted partner to the general insurance industry. Based across the UK and Europe, our support and development services make us a truly diverse organization that offers a range of IT solutions to insurance brokers, insurers, and managing general agents. It is our vision to connect the insurance community through market-leading technology. Our people are placed at the heart of this, and diversity, equity and inclusion are central to everything we do. We know the key to achieving success is to enable a positive, inclusive, and collaborative working culture, and, as part of our commitment, we have signed up for a number of pledges and programmes designed to support and nurture our people. No matter where you sit or which team you are a part of, we want you to know that you contribute in helping us to shape where the company will be in the future. We would love for each employee to be able to talk with pride about our company and, most importantly, consider Open GI to be an inclusive, fun and fulfilling place to work. An overview of the role To support the achievement of marketing activity plans for Open GI to attract potential customers and retain existing ones, in accordance with company goals. To ensure all activities are on brand and adopt the correct look, feel and tone of language for that specific audience. Your key responsibilities Marketing Campaigns Help to develop and deliver integrated B2B (and/or B2C) marketing campaigns activity to help promote the company’s brand, message, and product proposition to help attract and/or retain customers. Creating and delivering engaging content ensuring accuracy, clarity, and consistency for brand-language. Ensuring that all communications adopt the correct look, feel and tone that are specific to the reader. Ensure any external activity follows the correct internal communication procedures and processes. Ensuring that our people are informed of all marketing efforts. Ensure all marketing activity is approved before being released externally. Help update the content for marketing collateral, upload to intranet and inform internal stakeholders. Organise the print and delivery of marketing materials to deadlines. Liaise and network with a range of external suppliers to achieve project timescales. Collaborate with key internal and external stakeholders to support the Marketing Manager and achievement of goals. Support the whole of the Marketing Team on any other activities as and when required. Assist with admin activities such as campaign planning, campaign reporting, sourcing and purchasing relevant images, and raising purchasing orders. Brand Support To support the Marketing Manager - Growth in ensuring all external communications that are delivered from the Group, are on brand, message and are also consistent. To ensure all creative works delivered adhere to the company brand guidelines. Event Support Help to plan and deliver events booked by Open GI. Ensure brand awareness and messaging is reinforced at all times. Provide event management support for any third-party activities. Other To keep abreast of current trends in marketing and in the market Open GI operate in. To deliver consistently against personal objectives and record success against set KPI’s. What you’ll need to succeed Qualifications GCSE English and Maths (or equivalent) at grade C or above (essential). Working towards or obtained CIM Marketing Certificate qualification or higher (essential). Experience Minimum 12 months marketing experience within a business-to-business office environment. Experience in an insurance/finance or technology related environment would be advantage. Direct marketing experience. Experience of Email marketing systems such as SalesForce Marketing Cloud (advantageous). Experience of organising and attending events. An appreciation of image/design editing tools such as Adobe Creative Suite: Photoshop and Indesign. Skills Writes English to a very high standard, appropriate for different methods of communications. Is comfortable with technology and able to use a variety of IT systems including, email marketing software, Microsoft Office SalesForce (essential). Have strong organisational skills with the ability to manage several, often conflicting priorities. Have strong team working skills to work within the department and across other departments. Ability to self-manage and self-motivate to continuously expand professional knowledge. Excellent time management skills. Good communication skills (both verbal and written). Aptitudes High levels of attention to detail. Hands-on approach. Confident in dealing externally with customers and suppliers and across departments internally. Proactive to meet deliverables. Strong attention to detail. Willing to travel and attend when required team meetings and events. Mission and Values Our mission is to be both the Technology Partner and Employer of choice for the UK General Insurance Market. Our values are central to this vision, as they represent how we collaborate to continually deliver for our customers: Accountability: We own our actions and shape our success on the results we deliver Innovation: We tackle challenges with fresh thinking and bold ideas Teamwork: We work together, recognising we can’t do this without each other Trust: We build trust on integrity, transparency and respect We are looking for an individual who embraces our values in their actions, decisions, communications and processes to inspire positivity and, ultimately, exceptional performance. Benefits package Salary of circa £31,000 - £35,000 depending on skills and experience Company pension Bonus opportunity Life assurance and critical illness cover Cycle to work scheme Perkbox – an exclusive platform offering a wide range of discounts and benefits Holiday entitlement of 25 days per annum pro-rata, increasing to 26 days per annum after three years of service & a holiday purchase scheme A hybrid approach to work, with office attendance typically required once per week. Opportunity for a more flexible approach to start, finish, and lunchtimes to allow you to better manage events outside of work Social clubs - whether you’re into your cycling, crafts, or other hobbies, we have a number of groups at Open GI where individuals who enjoy the same pursuits can get together Wellbeing – wills at work scheme, employee assistance programme and mental health first aiders Please note that we are looking for candidates who are currently based within a 50-mile radius of our Worcester office. To apply for this role please fill out the application form and send us your CV.