INSIGHTS STRATEGY AND EXECUTION (ISE) THERAPEUTIC AREA MANAGER

As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer`s commercial brand strategy.
This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The ISE Therapeutic Area (TA) Manager is responsible for the delivery of quality and impactful strategic business decision support to [Primary Care/Specialty Care/Oncology] business leaders in Italy.
This person will deliver performance measurement solutions, aid in the guiding of investment decisions, and identify insights that guide inline and launch strategies for priority brands/portfolios.
The ISE TA Manager designs and executes analytics and insights plans and delivers actionable insights that result in direct business impact.
This person must have strong TA knowledge, analytic capabilities, and effective project management skills.
ROLE RESPONSIBILITIES Reporting to the ISE Lead, the ISE TA Manager will deliver analytics & insights to Business Units teams in Italy.
Key accountabilities include (but are not limited to) the following.
Market and Brand Analytics -Contribute to the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
-Deliver customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
-Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed -Connect research and analytics together into compelling and actionable insights Performance Management/Forecasting/Operating Plan Support -Track [BU] portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained -Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions -Support data modeling and forecasting needs, including for LRF and operating plans.
PMR Management -Develop, commission and contract impactful market research, as needed, through approved vendors -Create and manage budgets associated with assigned activities -Accountable for meeting compliance and corporate SOP obligations of primary market research Cross Functional Collaboration -Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals -Work with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders -Share best practices Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi e , e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi e .