HEAD OF USER ACQUISITION | RUBY LABS

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. About the role We are actively seeking an accomplished Lead User Acquisition Manager to spearhead our user acquisition efforts, driving substantial traffic from diverse sources to our subscription-based products (web to web, web-app). The ideal candidate should possess extensive experience working with a wide range of traffic sources, including but not limited to Pinterest, TikTok Ads, Facebook, and other social media platforms. This role requires a deep understanding of digital marketing strategies, performance marketing, and the ability to optimize campaigns across multiple channels. In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI. Key Responsibilities ROI Maximization: Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels. Identify opportunities for scaling successful campaigns while maintaining or improving efficiency. Data Analysis and Insights: Conduct in-depth analysis of campaign performance metrics. Collaborate closely with the data team to leverage Tableau reports and other data tools. Use data-driven insights to inform strategy and tactical decisions. Campaign Structure and Optimization: Design and implement optimal campaign structures across various platforms. Continuously test and refine ad creatives, targeting, and bidding strategies. Conduct A/B testing to improve campaign performance and identify scaling opportunities. Multi-Channel Management: Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms. Allocate budget effectively across channels based on performance and potential. Stay updated on platform changes and new features, adjusting strategies accordingly. Strategy Development: Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets. Develop comprehensive user acquisition strategies aligned with company objectives. Continuously adapt strategies based on performance data and market trends. Creative Collaboration: Work closely with creative producers to develop high-performing ad creatives. Provide data-driven feedback to improve creative performance across channels. Ensure alignment between acquisition strategies and creative output. Market Research: Stay abreast of industry trends, emerging platforms, and best practices in user acquisition. Identify and evaluate new traffic sources and acquisition methods. Cross-functional Collaboration: Partner with the data team to leverage insights and improve decision-making. Collaborate with creative producers to ensure ad creatives align with performance goals. Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts. Qualifications Experience: Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products. Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization. Platform Expertise: Deep understanding of social media platforms, especially Facebook Ads. Strong experience with TikTok Ads, Pinterest Ads, or similar platforms. Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus. Analytical Skills: Strong analytical skills with proficiency in UA analytical tools and techniques. Advanced skills in performance measurement and optimization. Ability to analyze complex datasets, generate insights, and make data-backed decisions. Strategic Thinking: Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations. Strategic thinker with a performance and ROI-driven approach. Capable of developing and implementing effective lead generation strategies. Project Management: Ability to take initiative, work independently, and drive projects forward. Strong organizational skills to manage multiple performance-focused campaigns simultaneously. Proven track record of achieving goals and meeting timelines in a fast-paced environment. Communication and Collaboration: Excellent interpersonal and communication skills. Creative content writing ability. Capable of working effectively in a collaborative environment while maintaining focus on performance goals. Personal Attributes: Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts. Strong problem-solving and decision-making capabilities. Adaptable and quick to learn in a dynamic digital landscape. Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. Benefits Discover the perks of being part of our vibrant team! We offer: Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being. Paid National Holidays: Celebrate and relax on national holidays with paid time off. Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days. If we see a potential fit, we proceed with the following steps: Recruiter Screening (30 minutes) Logical Thinking Assessment (40 minutes) Final Interview (60 minutes) Life at Ruby Labs At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. We are an equal opportunity employer and celebrate diversity. #J-18808-Ljbffr