GROWTH HACKING MARKETING IN A PROPTECH STARTUP

Growth Hacking Marketing in a PropTech Startup Business Studies and/or Management Science, Communication and Information Sciences, Engineering and/or Technology This is a Digital Opportunities Traineeship (DOT). If you want to apply for this internship, please remember that you have to be a student or recently graduated based in one of the 33 Programme Countries participating in Erasmus+ or the Horizon 2020 Associated Countries. Before applying for a Digital Opportunity Traineeship, we encourage you to check with your university if you are eligible for Erasmus+ traineeship. You can read more about DOT's in our information page. General Information Duration: 12 months Commitment: Description: We all have different business and lifestyle needs, and not every building with its surroundings amenities and services is the right one for those. Starting from each customer specific needs, Colouree leverages Ai, Geospatial and Data Analysis to make location understanding and matching easy and evidence-based, for real estate and smart cities markets. Colouree is a PropTech Startup that develops web solutions of Urban Data and Location Intelligence with a focus on the Real Estate and Smart City markets (selected in 2020 among the TOP 50 European PropTech startups). Colouree offers an internship as Growth Hacker. As Growth Hacker, you will take part in the lead gen/marketing team, in charge of the entire lead gen effort, from defining the target companies and people to executing on the campaign and interfacing with potential customers. You will work closely with the founder, combining strategic perspectives with hands-on efforts to improve all aspects of local marketing and drive growth. What You’ll Do Define, execute, analyze, scale, and optimize demand generation and pipeline acceleration strategy across all channels—online, offline, owned, and events. Establish and manage lead funnel and lead lifecycle to enable reliable campaign tracking, reporting, and lead hand-off. Work with the founder to drive initiatives that maximize customer acquisition. Own key objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn, and innovate to fuel scale and growth. Leverage multiple channels and program tactics, including but not limited to: database and nurture email, paid acquisition, real-time web personalization, retargeting, and more. Nice to Have Experience in demand generation, performance marketing, or growth. Experience in B2B digital markets and SaaS companies. Italian Language. What You’ll Need To Embark Willingness to impact people's lives. Growth mindset with a results-driven approach to work (testing, measuring, iterating). Strength in email marketing, analytics, critical thinking, and reasoned judgment. Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization). Strong communication and project management skills. Ability to build simple landing pages, either by coding from scratch or utilizing platforms such as WordPress. #J-18808-Ljbffr