GLOBAL DIGITAL CAMPAIGNS & ANALYTICS SPECIALIST

Job Description Who we are Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 20,000 professionals every day in a network of more than 9,500 points of sale across 26 countries give back the joy of hearing, feeling, and living to thousands of people across the world. At Amplifon, we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops, and splashes back into the lives of our customers. We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career. Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybrid working policy, allowing employees to work 9 days/month remotely. What we are looking for For our Global HQ, we are currently looking for a Global Digital Campaigns & Analytics Specialist who will support the Global Digital Team to transform digital data into actionable insights for our campaign activities on all digital properties. Position details Collaborate with Corporate Digital, Corporate IT, and Local teams to release Marketing Cloud Campaign solution platform Collaborate with Corporate Digital and Local Digital teams to perform campaign activities based on digital audiences Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey Develop and manage ongoing Digital Audience Analytics and Reports to provide behavior insights and formal recommendations Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases aligned with the Global vision Produce reports and dashboards to ensure data and insights are always accessible Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations What you'll need 2-3 years of prior experience and familiarity with Adobe Marketing Cloud (Adobe Campaign), Audience Manager (AAM), Adobe Experience Platform (AEP) Experience with the development and release of Marketing Cloud solution projects Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operations and standard advertising performance indicators Experience in email and/or performance marketing with an emphasis on audience segmentation Data-driven approach Knowledge of Digital Marketing Experience with Adobe Analytics and Adobe Target is a plus Proficient in Microsoft Office Products (Excel, PowerPoint) Fluent in English and Italian Bachelor's degree in Engineering, Marketing, Information Technology, or Business/Management #J-18808-Ljbffr