GLOBAL CRM MARKETING MANAGER

Who We Are   xFarm Technologies is a European tech company focused on the digitalisation of the agri-food sector, providing innovative tools that can support farmers and stakeholders in the management of their businesses.
The company offers digital solutions such as apps for farm management, connected sensors, support in digital transformation projects, algorithms applied to agriculture and training activities for the whole sector.
xFarm Technologies supports the work of + farms belonging to more than 100 supply chains on 7 million hectares in more than 100 countries worldwide.
Join us at xFarm Technologies and be a part of the digital transformation in agriculture, contributing to a sustainable future!   We are seeking a Global CRM Marketing Manager to join the Marketing team in Milan.
As a Global CRM Marketing Manager, you will be responsible for leading our CRM strategy and execution, leveraging Salesforce to drive customer engagement, retention, and lifetime value.
Your responsibilities include but are not limited to.
Develop and execute CRM strategy.
Define and implement a comprehensive CRM strategy aligned with xFarm’s growth objectives, focusing on customer segmentation, lifecycle management, and targeted engagement.
Campaign management.
Plan, launch, and optimize CRM campaigns across multiple channels, including email, push notifications and in-app messages, to enhance retention and engagement.
Customer segmentation and personalization.
Utilize Salesforce to manage advanced audience segmentation, ensuring personalized communications based on customer behavior, preferences, and lifecycle stage.
Data-driven insights.
Analyze CRM and campaign data to derive actionable insights and continuously improve campaign effectiveness.
Conduct A/B testing to identify the most impactful strategies.
Cross-functional collaboration.
Work closely with Product, Operations and Sales Analytics teams to align CRM activities with broader business objectives and enhance the customer experience.
You will be a perfect fit if.
5+ years in CRM marketing, with a strong track record in campaign management and customer lifecycle strategies.
Strong experience in campaign automation, advanced segmentation, and data analysis.
Analytical skills.
Highly analytical mindset with experience in data-driven marketing, A/B testing, and the ability to turn data insights into actionable recommendations.
Excellent communication and interpersonal skills, with a talent for presenting insights and strategies to cross-functional teams.
Expertise in Salesforce (especially Marketing Cloud) Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
Perfect knowledge of Italian (C2) and good knowledge of English (at least B2).
Now it would be great if you have also.
Experience in a fast-growing tech company.
Project management skills, with the ability to oversee multiple campaigns and collaborate effectively across departments Experience in using tools like Figma, Canva, Metabase, Mongo DB, Power BI, Google Analytics, Notion, Slack Knowledge of additional languages (Spanish, French, German, Polish, or Portuguese)     What We Offer Flexibility.
enjoy a hybrid work model with 3 days onsite and 2 days remote per week.
Professional Growth.
access to training, conferences, and continuous learning opportunities to sharpen your skills.
Team Culture.
work in a collaborative, dynamic, and inclusive environment where innovation is encouraged.
Meal vouchers Health insurance