FOOD & DRINKS SOCIAL MEDIA SPECIALIST

Description We are seeking a dynamic, creative and results-driven Food & Drinks Social Media Specialist to develop and curate the digital storytelling of our luxury hotel’s food and beverage experiences.
What will I be doing? As a Food & Drinks Social Media Specialist you will focus on developing and executing innovative social media content to elevate the presence of our restaurants, bars, and exclusive dining events, fostering engagement with local and international clientele to create brand awareness of invidivual outlets and support revenue growth.
In particular the key responsibilities will be.
Content Creation o   Develop and implement comprehensive social media content tailored to food and beverage offerings, ensuring alignment with the hotel’s brand positioning and Waldorf Astoria guidelines.
o   Curate visually compelling, high-quality content including photography, video, and written posts (Italian and English) that showcase the hotel’s dining experiences, chef and team stories, and seasonal offerings.
o   Create a consistent posting schedule to maximize engagement on platforms such as Instagram, Facebook, YouTube, and emerging channels.
Community Engagement and Brand Advocacy o   Engage with followers by responding to comments, messages, and reviews promptly and professionally, fostering a loyal online community.
o   Partner with local and Italian influencers, food critics, and brand ambassadors to amplify the reach and credibility of the hotel's food and beverage experiences.
Performance Tracking and Optimization o   Monitor, analyze, and report on key performance metrics (e.
., reach, engagement, conversions) to evaluate campaign success and inform future initiatives.
o   Continuously optimize content and strategies based on insights and trends in the luxury dining and social media landscape.
Collaboration and Innovation o   Work proactively and closely with the Food & Drinks and Culinary team to develop social media plans for new menu launches, promotions, and signature events.
o   Stay ahead of trends in social media, luxury dining, and digital marketing to position the hotel as a leader in innovative Food & Drinks experience.
Requirements What are we looking for? A Food & Drinks Social Media Specialist serving Hilton brands is always working on behalf of our Guests and working with other Team Members.
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow.
o   Bachelor’s degree in Digital Marketing or a related field.
o   Proven experience (2 years) in social media management, ideally within the luxury hospitality, food, or beverage industry.
o   Expertise in content creation, photography, and video editing; proficiency in graphic design tools is a plus.
o   Exceptional writing skills with the ability to craft engaging and sophisticated captions.
o   Strong knowledge of social media platforms, algorithms, and analytics tools.
o   Aesthetic sensibility to align with luxury branding and culinary presentation.
o   Ability to multitask, manage deadlines, and adapt to a fast-paced environment.
o   Passion for food, beverages, and the luxury lifestyle.
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.
And, our amazing Team Members are at the heart of it all! Source.
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