DIGITAL MARKETING SPECIALIST

DIGITAL MARKETING SPECIALIST JOB PURPOSE/ROLE We are looking for a highly motivated and results-oriented Digital Marketing Specialist with strong expertise in the development of digital projects and tools.
The candidate will play a key role in designing customer journeys, creating cross-selling pathways, and developing tools and sales campaigns aimed at maximizing customer engagement and conversion.
The ideal candidate also will have a deep understanding of lead generation strategies, particularly in contexts where the insurance agent plays a central role in the customer journey.
KEY RESPONSIBILITIES Development and Implementation of Digital Strategies.
• Plan and execute digital marketing strategies to increase online visibility, with a particular focus on SEO, SEM, email marketing, and content marketing.
• Collaborate with internal teams and external agencies to develop innovative digital projects and tools that enhance user experience and lead conversion.
• Using key tools from the Adobe Suite Adobe Campaign, Target, Analytics, and Adobe CDP (Customer Data Platform) Lead Generation and Agent Support.
• Design, execute, and optimize lead generation campaigns specifically tailored to support insurance agents in acquiring new customers.
• Develop digital tools and platforms that empower agents to manage leads more effectively, including automated communication tools, and personalized content.
Sales Tool and Campaign Development.
• Develop and manage digital tools and platforms that support sales initiatives, such as online calculators, quote generators, and self-service portals, designed to be used by both customers and agents.
• Design and execute targeted sales campaigns that leverage digital channels to promote specific insurance products or services, with a focus on enhancing agent-driven sales.
• Collaborate with sales teams and agents to align digital marketing efforts with broader sales strategies, ensuring a cohesive approach to customer engagement.
Web Traffic Optimization • Develop strategies to increase traffic to company websites, improving organic rankings and implementing paid media tactics.
• Manage and monitor website performance, ensuring an optimal user experience and effective sales funnel management.
• Use digital analytics tools (Adobe Analilytics, SEMrush, etc.) to monitor key performance indicators (KPIs), generate reports, provide data-driven recommendations to optimize marketing activities and propose new initiatives.
Digital Project Management • Coordinate the development of new digital tools in collaboration with technical and product teams, ensuring timelines and objectives are met.
• Continuously update the website content and features, ensuring brand consistency and effective communication.
• supervision and implementation of the development of digital insurance tools, such as apps and online platforms to support the end customer and the sales network Collaboration and Communication • Work closely with sales and customer service teams to align marketing strategies with business objectives.
• Manage relationships with external vendors and partners for the execution of digital campaigns.
These responsibilities help the insurance company stay competitive in the ever-changing market and offer more convenient and efficient services to customers and agents.
KEY REQUIREMENTS • Bachelor's degree in Marketing, Communication, Economics, or related fields.
• Proven experience of at least 4-6 years in similar roles in digital marketing, preferably in the insurance or financial sector.
• Experience in international contexts would be a plus • Good skills in SEO, SEM, Google Ads, social media marketing, email marketing, and web analytics tools.
• Experience in managing digital projects and developing tools focused on lead generation, traffic optimization, and sales support.
• Good understanding of the specific priorities of the retail business and the support required from the marketing function • Strong project management skills, including an ability to move projects forward in a complex environment with a focus on delivery and an ability to coordinate and liaise with multiple stakeholders in an international and complex structure • Experience in the development of messaging, value propositions and marketing content • Excellent analytical and problem-solving skills, with attention to detail • Ability to work independently and in a team, with strong communication skills • Fluent in Italian and English (both written and spoken).
| Marketing & Design | Professional | Allianz Italy | Full-Time | Permanent Allianz Group is one of the most trusted insurance and asset management companies in the world.
Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer.
Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer.
We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Join us.
Let's care for tomorrow.
oth genders may apply in accordance with the L.
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