DIGITAL MARKETING MANAGER ITALY CONSUMER
Descrizione dell'offerta di lavoro
- Support the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectives - Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs - Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales Additional Responsibilities.
- Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance - Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines Organisation.
- Direct line reporting.
local Marketing Director Interactions (internally / externally).
- Local and regional Marketing departments - Global Brand, Digital and Communications departments - External digital Agencies Qualifications arrow_right Professional experience and education.
- Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management - 3-5 years’ experience in FMCG business - Experience in supervising outside vendors and agencies Specific Knowledge.
- Consumer and customer centricity - Experience in identifying target audiences - Ability to think in brands, digital trends and consumer experience Specific skills.
- Strong business communication (written and oral) - Presentation skills - Negotiation skills - Strong in interpersonal relationship management, working in cross-functional teams and matrix environments - Team player, able to work in mixed teams across different functions
Dettagli dell'offerta
- Imprecisato
- Tutta l'Italia
- Imprecisato - Imprecisato
- 27/09/2024
- 26/12/2024
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