DIGITAL MARKETING EXECUTIVE

Who we are We are William Reed. We are a global media group delivering exceptional content through events, digital, data & insight. From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success. We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week. Position: Full time (35hr per week), permanent Location: Crawley / Hybrid Are you digitally proficient and eager to join a dynamic marketing team? Do you have a keen eye for detail? Are you a creative thinker who can bring innovative ideas to the table? Are you results driven and able to manage your time effectively? If yes, we’d love to hear from you! This is an exciting opportunity for an enthusiastic, energetic and creative individual to join our central Digital Marketing team to support and take responsibility for a broad range of marketing activities, primarily across our growing retail events portfolio. This hands-on role will require initiative and be accountable for the planning and implementation of digital marketing campaigns to drive high value entrants, delegates, and sponsorship to on/offline events. The role involves identifying key audiences within our relevant markets, alongside developing marketing strategies and campaigns to reach them. You will look at innovative ways to promote our events to increase attendance and maximise commercial opportunities, coordinating your activity with various stakeholders within the business. If you are passionate about working within a fast-paced digital-first environment as part of a supportive and friendly team, then this is a fantastic opportunity for you to develop your digital marketing career in a leading publishing company. What you'll be doing: A-Z Marketing Campaigns: Planning and delivering market-leading digital marketing campaigns for our B2B events. Email Marketing: Building and sending engaging promotional emails. This will involve designing, copywriting, data selection, sending campaigns, tracking and reporting on performance. Website Updates: Ensuring our event websites are always up to date, on-brand, and looking their best. Sales & Marketing Material: Producing visual, informative marketing assets such as media kits and digital brochures. Web Analytics: Analysing website traffic and the effectiveness of marketing campaigns. Social media: Executing social media activities to build community and raise engagement across our events. Lead Generation: Assisting our commercial teams by providing them with qualified leads. Digital Support: Supporting the Digital Marketing Manager across a broad range of marketing activities. What you'll need: To be digitally proficient, with a demonstrable passion for digital marketing. Exceptional time management and organisational skills, with the ability to handle concurrent projects. The ability to communicate confidently and effectively. Must have excellent written communication skills, with the ability to adapt your tone and style for a variety of audiences. To be a creative thinker, with a strong attention to detail and an eye for design. To be a proactive self-starter who can work individually and within a team. To be familiar with MS Suite, particularly PowerPoint and Excel. Experience with design software such as Adobe Photoshop/XD or similar would be ideal. An understanding of HTML, email marketing and web analytics is advantageous, but not essential. Company Benefits Include: 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days. An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”. A volunteer day to take for supporting a chosen charity and giving back to the community. Opportunity for hybrid working. Contributory Pension. Life Assurance Scheme. Group Income Protection. Enhanced family-friendly leave pay entitlements. Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates. Cycle to Work Scheme. Electric Car Scheme. Why work for us We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands. We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.