DIGITAL ANALYTICS CONSULTANT

About the Company Rapid shifts in technology have dramatically changed the way people interact and engage with brands. fifty-five is a new kind of data company that helps brands leverage data to improve marketing, media, and customer experience through a combination of specialized consultancy and technology services. As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience. We are made up of over +400 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to our clients, in every type of industry, all around the world. As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world. Headquartered in Paris, we operate across 3 time zones from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York. About the Role We are looking for a Digital Analytics Consultant to join our new Milan-based consulting team. This is a varied role which spans across website architecture, UX analysis, media advisory and digital strategy. As a Consultant at 55, you will be working on marketing analytics and marketing activations as opposed to setting up and optimising campaigns, so we therefore are seeking applicants with some prior experience in marketing or web analytics. Working as part of a small, collaborative team, you will play a key role in delivering fifty-five's data-led projects to multiple, big brand clients across industries such as luxury, automotive, retail and beauty. These projects will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimisation and media-mix optimisation and you will be required to promote a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions. You will report to the Head of office and work alongside other Consultants and technical experts such as Tracking Specialists, Cloud Engineers and Innovation Experts. Led by the Senior Consultant, you will contribute to the timely & professional delivery of our projects. Examples of the sort of project work you will be part of delivering within the first year of your role include but are not limited to; the creation and monitoring of complex dashboards aimed at aggregating findings from numerous data sources; the evaluation of client’s existing marketing channel mix and the recommendation of the most suitable attribution model; the implementation of cookie consent management solutions to obtain users consent for data collection, martech audience review and architecture recommendation. This is an exciting, hands-on role within a company that puts collaboration and knowledge sharing at the heart of everything we do. Responsibilities Within your first year at fifty-five, you will be taking on the following core tasks and responsibilities, amongst others: Delivering high quality outcomes for a variety of projects in the Ad Tech and Web Analytics space, working in a client-facing position, supported by a team of technical specialists Meeting client’s requirements within the agreed deadlines, keeping track of the necessary tasks for each project and liaising with the relevant owners internally and externally; foreseeing and escalating issues / risks as appropriate Developing a sharp, operational expertise regarding web analytics and media-buy topics Progressing in your journey at fifty-five, you will be given the opportunity to grow in your role through first-hand exposure to multiple disciplines and, if interested, you might be selected to take a specialist path. Our Ideal Candidate Educated to degree level Approximately 1 year of experience in web / marketing analytics (preferably as a business analyst/ data analyst/ marketing analyst, or with experience in paid media buying) Familiarity with the Google stack Analytical mindset, keen to apply data to challenges Detail oriented, proactive and self-motivated, good organisation is paramount A confident presenter Curious and eager to learn, able to challenge and recommend solutions to problems Flexible, versatile and works well under pressure Collaborative, works well in a team, understands that the sum of our parts is better than the individual Strong interest in new marketing technologies & the digital industry Interest in working in a small, growing team If this sounds like you, please get in touch! We look forward to meeting you. In return, we are pleased to offer you the following benefits: Being part of a multicultural, dynamic and fast-growing team Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by recurring training sessions) Phone allowance The flexibility to work remotely for part of the week - this will continue post Covid UnMind App subscription fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion. #J-18808-Ljbffr