CRO & WEB ANALYTICS COORDINATOR

Giorgio Armani S.
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The Armani Group is a leading company in the fashion and luxury sector, with more than employees.
Its three core brands – Giorgio Armani, Emporio Armani and A|X Armani Exchange – are active in many countries all over the world.
With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in , expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories.
Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.
Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years.
It expresses a precise vision down to the most minute detail.
a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears.
Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes.
He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.
Context and Purpose of the jobIn this role, you will be part of the Business Intelligence & CRO Management team, within the Digital Business Unit.
As CRO & Web Analytics Coordinator, you will be responsible for developing strategies for effective data analysis and reporting, bringing insights into the final goal of improving Conversion Rate and supporting the design process in terms of optimization and new features development (analysis, design, test loops).
In this role, you will translate raw data into valuable business insights, by using advanced analytics tools, data visualization tools and user behavior analysis.
Responsibilities Understand business goals, define digital KPIs and provide insights on how users engage with Armani’s digital touchpoints, using advanced analytics tools (i.
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Google Analytics, Contentsquare, Power BI) Work closely with the larger Business Intelligence team to develop a suite of executive and operational reports and dashboards, combining website and customer engagement data Define the measurement strategy, implement processes and standards Maintain the analytics tagging plan and GTM, to ensure the most accurate data collection, processing and analysis Understand people’s needs and behavior to improve the overall user experience by performing A/B testing exercises Develop and prioritize recommendations on the basis of research findings and data to inform and validate hypothesis and to ensure actions aligned with user needs Perform analysis, benchmarks and heuristic evaluation to brainstorm and translate conceptual ideas into engaging designs requirements and solutions Collaborate with HQ and regional teams and share with them guidelines and best practices for the most effective monitoring of digital activities Create synergies between web analytics insights and UX improvements, measuring effectiveness and the impact of insights Manage the relation with external agencies and stakeholders, taking care of planning day-to-day activities and identifying new opportunities and trends Requirements 7 years of relevant professional experience in Website Analytics and User Experience Proven Experience working in eCommerce environment Master’s degree in Business, Mathematics, Statistics Certified in Google Analytics.
Contentsquare certification is considered a plus Advanced skills in Excel, Looker, MS Power BI or any data visualization tools Proficiency with Tagging tools and A/B Testing Tools Fluent in Italian and English Analytical skills, organization, proactivity, attention to details, strong communication skills.
We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal.
yours and our growth.