BRAND COMMUNICATION DIRECTOR

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.
Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration.
We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.
Are you ready to be part of our journey?   Purpose of the role.
Reporting to the Senior Brand Director Italy, the Brand Director aims to be one of the key pillars of the Marketing team with regard to.
Being the strategic leader of the Brand Becoming the driving force behind a new corporate culture based on creativity, proactivity and empowerment Being the promoter of a new way of communicating the brand, based on new narrative forms, strong storytelling, and the involvement of talent (CM, Social, Sports) as an integral part of the brand narrative voice.
What you'll do.
Develop a new team culture based on.
Accountability Proactivity Creativity Greater strategic vision Ability to strongly storytell and connect with the consumer Interconnectedness with the SpoMa team and the Omnichannel team   Development of the team's growth path and training, with the goal of developing rounded professionalism, able to think strategically for their area of responsibility and dominate their projects / BUs by better managing all the strategic levers at their disposal.
Media, NewsRoom, Brand.
Develop a new way of communicating the Brand, based on the logic of “ act and think line #1 ” that involves.
Marketing initiatives, innovative, fresh and out of the box Diversified Brand and Elevated Franchises activation projects based on real strategic business needs.
A new way of communicating the brand based on strong storytelling and the development of language and content that engages Gen Z / Gen A and tells the stories of the adidas talents, who are behind their faces Identify new relevant business development opportunities to win over Gen Z / Gen A while maintaining Brand credibility (ie.
Gaming)   Entire management of Brand You Got This media campaign, with complete management of flowchart, Media KPIs and interface with BU and Media Center.
Development of the Cultural Marketing department as a catalyst for a new way of communicating the Brand and managing talent based on.
Cross-category contaminations.
Sports, Originals, Music Creation of a pool of low / mid / top tier talent to be cultivated and managed to the fullest with ad hoc projects Creation of branded projects with top CM talent that allow the talent to communicate the brand with their language and transform the talent themselves from a face to a Brand Ambassador.
Creation of new formats and a new Brand language that leverages the communication skills of Influencers and Creators to tell the brand from a new point of view.
Alignment and interconnection with relevant Europe / Global BUs in compliance with centrally identified guidelines.
Control and management of the Brand Marketing budget, in a flexible logic for self-funding of new opportunities or extra planning projects.
Creation of a strong team reputation locally and internationally, through communication and enhancement of projects carried out locally.
Skills you'll need.
Experience in brand marketing (Lifestyle or Luxury industries brand preferred) Experience in Media Experience in team management Experience in Marketing Strategy Project management experience Passion for brand building Advanced user of MS Office suite of products Consumer events management and execution (from niche to bigger scale) Consumer and customer-minded brand builder and implementation driven personality Experience with digital production process and technical nature of developing digital marketing initiatives.
Experience managing communications touchpoint and evolving media landscape knowledge and KPI Understanding of key Digital success metrics along the consumer journey on- and off-site Ability to manage or collaborate with internal and external multidisciplinary groups Lifestyle knowledge Passion for sport, football, lifestyle, technology, gaming and upcoming trends in consumer behavior and evolution of communication landscape   Main Requirements.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing - Bachelors in related field required +7 years of marketing / communication working experience Deep knowledge of effective channels and strategies to build brand awareness, develop efficient full- funnel strategies Fluent English (written and spoken) Fluent in local language (if applicable) preferred Excellent presentation skills Hands-on experience managing a wide variety of online and offline marketing channels Team work   Location The role will be based in our new Office in Milan!     Life at adidas.
Annual bonus Meal Voucher Gym and Sports opportunities Free access to self-learning platform Employee Assistance Program (personal counselling) Hybrid working model