OWN RETAIL ACTIVATION SPECIALIST

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey! British American Tobacco Italy has an exciting opportunity for a Own Retail Activation Specialist in Rome. Your key responsibilities will include: Understand and coordinate, from an operational perspective, the allocated BAT own retail channels (e.g., pop-up stores and corners) in the Italian market Have a 360-degree approach at finding and implementing new solutions to optimize these channels in line with BAT’s consumer centricity End-to-end project planning, from market data analysis and strategy definition to activity cycle planning and service supplier engagement Engage with third-party agencies to handle operative issues Collaborate with Trade Marketing & Distribution, Brand Deployment, and SP&I teams through regular and accurate communication, problem solving, and specialized advice to ensure common success Analyze metrics and insights to ensure accurate planning of future projects and to measure channels’ performance Understand competition’s channel strategy to identify threats and opportunities and provide sound improvement actions What are we looking for? Around 3 – 4 years of previous experience coordinating Own Retail Activation back office activities; experience in a FMCG company is nice to have Bachelor’s degree in Economics, Marketing, Business Administration or similar; Master’s degree is a plus Excellent knowledge of MS Office package, in particular Excel and PowerPoint and previous experience with Tableau and/or CRMs is a plus Native in Italian and an advanced level of English Analytical and data-driven approach Proactive nature and ability to learn fast Flexibility and adaptability in a dynamic environment What we offer you? • We offer a market leading annual performance bonus (subject to eligibility) • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience . If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential. #J-18808-Ljbffr