COMMUNICATION & MARKETING NOVEMBER 25, 2024 MARKETING SPECIALIST GALLIERA VENETA , ITALY

Adjust your language and country setting GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company. Your responsibilities and tasks: We are seeking a detail-oriented and analytical Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for collecting and analyzing performance data across various campaigns and channels, updating key performance indicators (KPIs), and proposing actionable improvements to enhance our marketing strategies. This is an opportunity to propose and develop a renewed approach and working method. Additionally, this role will support the marketing team with daily activities, including content creation and event organization, providing a great chance to engage with marketing and communication activities in a holistic way. Key Responsibilities: Performance marketing & Analytics: Collect and analyze performance data for online and offline marketing campaigns and events, by processing raw data from CRM, website and LinkedIn platform. Utilize analytics tools to track and report on campaign effectiveness. Update and maintain monthly KPI reports to assess marketing performance. Propose improvements for KPI management to ensure alignment with business objectives. Performance Improvement: Identify low-performing activities and propose actionable improvement strategies. Online Tools & Social Media Planning: Execute enhancements on online marketing tools and platforms. Assist in planning and optimizing social media strategies to drive engagement and conversion. Your profile and qualifications: Bachelor’s degree in Marketing, Data Analytics, Business, or a related field. Professional proficiency in English (written and verbal). Proven experience in marketing data analysis. Proficiency in analytics tools (e.g., Google Analytics, PowerBI). Skilled in CRM systems, preferably SAP. Strong understanding of digital marketing channels and social media platforms. Excellent problem-solving skills and attention to detail. Ability to communicate complex data insights in a clear and actionable manner. GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified. GEA careers Join a top employer GEA is certified as a Top Employer by the Top Employers Institute for Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability. GEA careers A world of opportunities We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world. GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries. Stay in touch with GEA innovations and stories by signing up for news from GEA. We are here to help! With just a few details we will be able to respond to your inquiry. GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally. GEA is listed in the German MDAX and the STOXX Europe 600 Index and is also among the companies comprising the DAX 50 ESG and MSCI Global Sustainability Indices. Adjust your language and country setting #J-18808-Ljbffr